About me
Passionate and holistic designer and marketer.
I thrive on creating thoughtful and innovative solutions and strategies. My entrepreneurial spirit has allowed me to gain versatile experience, from freelancing for diverse clients to working with established companies. I have led and contributed to impactful brand, marketing, and sales initiatives, driving significant growth and success. I’m dedicated to transforming ideas into memorable experiences. Beyond design, I bring support, camaraderie, and a focus on genuine connections to every collaboration. It’s not just about the visuals and data; it’s about building meaningful relationships..
When I'm not designing, you can find me on my yoga mat, cooking locally sourced, holistic meals, traveling to see live music, or spending time in nature.
I'm genuinely thrilled you've joined me on this creative journey. Whether you're here to explore collaboration, share ideas, or simply appreciate design, your presence is valued.
Virgo
Capricorn
Virgo
Education
Bachelors of Graphic Design
SUNY Oswego I Oswego, NY | 2016 - 2020
Bachelors of Marketing
SUNY Oswego I Oswego, NY | 2016 - 2020
Experience
Freelance/Contract Designer
Remote | Sep. 2019 - Present
Senior Graphic Designer
Bonterra Tech
Remote I Mar. 2022 - Sep. 2023
Brand identity: development, design, and implementation.
Web design, development, management, and reconstruction.
Market research to identify target audiences and design trends.
Design, develop, monitor, and publish content across multiple platforms.
Product photography and staging.
Event planning, coordination, and participation in client events.
Manage multiple projects simultaneously while prioritizing client engagements and deadlines.
Evaluate brand performance and growth across multiple channels.
Maintain and nurture professional relationships with new and existing clients.
Designed company-branded down-funnel marketing and sales assets (print, digital) for Bonterra Tech's 6+ legacy brands, ensuring a consistent and compelling brand representation.
Developed, reworked, and prepared designs using Figma and Adobe Creative Suite, demonstrating proficiency in industry-standard design tools.
Created original designs for clients and provided valuable insights on design and marketing choices, contributing to effective and visually appealing solutions.
Played a key role in designing, developing, and editing company web pages, enhancing the online presence and user experience.
Led the direction of Bonterra's illustration design, ensuring a cohesive and visually appealing visual identity across various platforms.
Corresponded and fulfilled cross-functional, cross-team clients' needs, fostering effective collaboration and meeting diverse project requirements.
Successfully rebranded over 100+ assets in preparation for Bonterra's brand launch, showcasing adaptability and efficiency in managing large-scale projects.
Graphic Designer
GiveGab
Remote | Jan. 2021 - Mar. 2022
Created graphics and developed branding for online fundraising Giving Day sites, ensuring a visually engaging and cohesive online presence.
Designed and managed brand identity development for Giving Days, maintaining consistency and resonance with the respective causes.
Executed front-end design for Giving Day and GiveGab webpages, optimizing user experience and visual appeal.
Corresponded and fulfilled Giving Day clients' needs, demonstrating effective communication and collaboration skills.
Developed and designed GiveGab branded marketing, advertising, and social media assets, contributing to the platform's overall visual identity and promotional efforts.
Took on a mentoring role for a Junior Graphic Designer, providing guidance and support in their professional development.
Skills/Program Expertise
Brand identity: design, development, and implementation
Social media design, development, and management (paid and organic)
Funnel-down sales design and development
Web design, development, management, and reconstruction (HTML, CSS)
Illustration (vector, digital, brand, infographic, print)
Content layout and long-form design
Content migration
Design and communications strategy development and implementation
Marketing analytics (digital, product, research)
Project management
Cross-team collaboration
Research and development
Strong creative process
Keen attention to detail
Strong communication and interpersonal skills
Quick learner with a desire to take on new tasks
Design software: Adobe Creative Suite, Adobe Express, Canva, Figma, Keynote, Procreate
Content management: Hubspot, Squarespace, Wix Wordpress
Data storage: Basecamp, Dropbox, Google Drive, S3 Management
Cloud collaboration services: Airtable, Asana, Monday, Trello, Wrike
Social media: Behance, Dribbble, Facebook, Instagram, LinkedIn, Twitter